Cognite Brand Toolkit

The following guidelines are designed to help you understand and apply the Cognite brand.

Colors

Usage

Although black is in our primary palette, it should be used sparingly as a support to white.

The primary palette to secondary palette ratio should be less than 4:1. It's especially important to avoid large areas of flat color, as it becomes too heavy and prominent. It is also advised to limit the usage of the secondary palette to 1-2 colors, unless needed.

Obsidian Black and Cool Gray gradients are only used to add interest to a background.

Color pairing

Although black is in our primary palette, it should be used sparingly as a support to white. In instances where both gradients and colors are used, they need to complement one another. The combinations diagram shows how they are supposed to be used together.

Primary palette

White

#FFFFFF

rgb(255, 255, 255)

Black

#000000

rgb(0, 0, 0)

Secondary palette

Blue

#4A67FB

rgb(74, 103, 251)

Purple

#C945DB

rgb(201, 69, 219)

Pink

#FC2574

rgb(252, 37, 116)

Orange

#FF6918

rgb(255, 105, 24)

Yellow

#FFBB00

rgb(255, 187, 0)

Gradient palette

Can be applied either horizontally, vertically, or diagonally at a 45° degree angle. Avoid using gradients for text.

Obsidian Black

#6B6B6E -> #000100

rgb(107, 107, 110 -> 0, 1, 0)

Cool Gray

#FFFFFF -> #F0F0F0

rgb(255, 255, 255 -> 240, 240, 240)

Blue Fade

#24D8ED -> #4A67FB

rgb(36, 216, 237 -> 74, 103, 251)

Purple Fade

#4A67FB -> #C945DB

rgb(74, 103, 251 -> 201, 69, 219)

Pink Fade

#C945DB -> #FC2574

rgb(201, 69, 219 -> 252, 37, 116)

Orange Fade

#FC2574 -> #FF6918

rgb(252, 37, 116 -> 255, 105, 24)

Yellow Fade

#FF6918 -> #FFBB00

rgb(255, 105, 24 -> 255, 187, 0)

Additional colors

Red and Green are used in UI design but are not used in branding or any other channels.

Red

#D51A46

rgb(213, 26, 70)

Green

#18AF8E

rgb(24, 175, 142)

Typeface

The Manrope typeface is our brand's main font, used for print (white papers, flyers, posters etc.), social media, and brand-related assets.

Usage of our fonts in its oblique/italic version, as well as in its heavier weights should be limited.

Manrope

Simple access to complex industrial data Light/300

Simple access to complex industrial data Normal/400

Simple access to complex industrial data Semi-bold/600

Simple access to complex industrial data Extra-bold/800

Simple access to complex industrial data Italic/Light/300

Simple access to complex industrial data Italic/Normal/400

Simple access to complex industrial data Italic/Semi-bold/600

Simple access to complex industrial data Italic/Extra-bold/800

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M Plus 1P

This typeface is only for Japanese content.

複雑な産業用データへ簡潔な アクセスを実現します Light/300

複雑な産業用データへ簡潔な アクセスを実現します Normal/400

複雑な産業用データへ簡潔な アクセスを実現します Medium/500

複雑な産業用データへ簡潔な アクセスを実現します Bold/700

複雑な産業用データへ簡潔な アクセスを実現します Extra-bold/800

複雑な産業用データへ簡潔な アクセスを実現します Italic/Light/300

複雑な産業用データへ簡潔な アクセスを実現します Italic/Normal/400

複雑な産業用データへ簡潔な アクセスを実現します Italic/Medium/500

複雑な産業用データへ簡潔な アクセスを実現します Italic/Bold/700

複雑な産業用データへ簡潔な アクセスを実現します Italic/Extra-bold/800

Download typeface

Images

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For press

PDF

Cognite Data Fusion® fact sheet

PDF

About Cognite

DOCX

Cognite boilerplate

Download press assets