Cognite Brand Toolkit
The following guidelines are designed to help you understand and apply the Cognite brand.
Logo
Cognite's logo represents our disruptive vision of data liberated from silos and presented in a more powerful, unified context.
Respect area
The respect area for both the vertical and horizontal logo uses the "O" as a module to trace the space where no other design element or logo should exist.
Pairing with other logos
To pair our logo with partners' or customers' logos, make sure to keep a safe distance to avoid readability issues. Especially at smaller sizes, the logos might blend together, so it's important to keep them separated.
Use our two logo configurations appropriately: vertical logo with other vertical logos etc.
Main logo
Horizontal/Light
Vertical/Light
Logomark/Light
Negative logo
Horizontal/Dark
Vertical/Dark
Logomark/Dark
Colors
Usage
Although black is in our primary palette, it should be used sparingly as a support to white.
The primary palette to secondary palette ratio should be less than 4:1. It's especially important to avoid large areas of flat color, as it becomes too heavy and prominent. It is also advised to limit the usage of the secondary palette to 1-2 colors, unless needed.
Obsidian Black and Cool Gray gradients are only used to add interest to a background.
Color pairing
Although black is in our primary palette, it should be used sparingly as a support to white. In instances where both gradients and colors are used, they need to complement one another. The combinations diagram shows how they are supposed to be used together.
Primary palette
White
#FFFFFF
rgb(255, 255, 255)
Black
#000000
rgb(0, 0, 0)
Secondary palette
Blue
#4A67FB
rgb(74, 103, 251)
Purple
#C945DB
rgb(201, 69, 219)
Pink
#FC2574
rgb(252, 37, 116)
Orange
#FF6918
rgb(255, 105, 24)
Yellow
#FFBB00
rgb(255, 187, 0)
Gradient palette
Can be applied either horizontally, vertically, or diagonally at a 45° degree angle. Avoid using gradients for text.
Obsidian Black
#6B6B6E -> #000100
rgb(107, 107, 110 -> 0, 1, 0)
Cool Gray
#FFFFFF -> #F0F0F0
rgb(255, 255, 255 -> 240, 240, 240)
Blue Fade
#24D8ED -> #4A67FB
rgb(36, 216, 237 -> 74, 103, 251)
Purple Fade
#4A67FB -> #C945DB
rgb(74, 103, 251 -> 201, 69, 219)
Pink Fade
#C945DB -> #FC2574
rgb(201, 69, 219 -> 252, 37, 116)
Orange Fade
#FC2574 -> #FF6918
rgb(252, 37, 116 -> 255, 105, 24)
Yellow Fade
#FF6918 -> #FFBB00
rgb(255, 105, 24 -> 255, 187, 0)
Additional colors
Red and Green are used in UI design but are not used in branding or any other channels.
Red
#D51A46
rgb(213, 26, 70)
Green
#18AF8E
rgb(24, 175, 142)
Typeface
The Manrope typeface is our brand's main font, used for print (white papers, flyers, posters etc.), social media, and brand-related assets.
Usage of our fonts in its oblique/italic version, as well as in its heavier weights should be limited.
Manrope
Simple access to complex industrial data Light/300
Simple access to complex industrial data Normal/400
Simple access to complex industrial data Semi-bold/600
Simple access to complex industrial data Extra-bold/800
Simple access to complex industrial data Italic/Light/300
Simple access to complex industrial data Italic/Normal/400
Simple access to complex industrial data Italic/Semi-bold/600
Simple access to complex industrial data Italic/Extra-bold/800
M Plus 1P
This typeface is only for Japanese content.
複雑な産業用データへ簡潔な アクセスを実現します Light/300
複雑な産業用データへ簡潔な アクセスを実現します Normal/400
複雑な産業用データへ簡潔な アクセスを実現します Medium/500
複雑な産業用データへ簡潔な アクセスを実現します Bold/700
複雑な産業用データへ簡潔な アクセスを実現します Extra-bold/800
複雑な産業用データへ簡潔な アクセスを実現します Italic/Light/300
複雑な産業用データへ簡潔な アクセスを実現します Italic/Normal/400
複雑な産業用データへ簡潔な アクセスを実現します Italic/Medium/500
複雑な産業用データへ簡潔な アクセスを実現します Italic/Bold/700
複雑な産業用データへ簡潔な アクセスを実現します Italic/Extra-bold/800
